Meet Steve McNicholas:
Your Guide to the Leadership SUCCESS Code™
As a seasoned executive turned author, inspiring keynote speaker and facilitator of his leadership programmes, Steve brings a wealth of experience and insights to help you navigate the leadership journey to the success and results you and your team aspire to.
With a thirty-year career spanning many sectors and industries, two books authored and with several years of personal research to help develop his material and frameworks, Steve's passion remains in 'unlocking' the essential components that create a real and authentic approach to leadership, creating leaders and teams engaged to win!
About the SUCCESS Code™
Drawing from a number of years of research and countless interviews with high achieving leaders predominantly in sales and commercial roles and leading their teams in differing sectors, countries and situations, a consistent pattern of method, mindset and 'strategy' emerged.
Irrespective of their seniority or experience levels, the vast majority of those he engaged with shared a common set of foundations upon which their success was achieved.
Steve has distilled his insights into a powerful seven-stage framework known as the Leadership SUCCESS Code™.
This proprietary framework, outlined in his books “Recipe for Success” and “Unlocking the SUCCESS Code™ - have been continually recognised for their simplicity, effectiveness and the ease to understand and apply!
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A number of organisations have implemented such methods after working with Steve and have seen clear and sustained improvements in revenues, customer retention, reduced churn and employee retention....through impactful and authentic leadership and following the 'clues' laid by others.
What is the Leadership SUCCESS Code™.....?
Drawing from the research, and putting together the consistent elements of the methods, stages and foundational themes that many of those who contributed spoke of, a clear pattern or sequence based upon seven core elements emerged.
Unlike the majority of models and theories shared in leadership development programmes, especially for those in sales and commercial roles, the Leadership SUCCESS Code™ framework is heavily built on actionable and highly visible themes, that drive authentic and powerful leadership.
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The Leadership SUCCESS Code™ blends self-leadership (how the leader shows up), team leadership (how they engage and empower others) and business leadership (how they drive results and sustain success). A framework built on action and impact, not theory and concept
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To assess your current approach to leadership compared to the Leadership SUCCESS Code™ framework, click the button below for a free assessment and personalised report!
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Leadership Programmes
Whether you are a relatively ‘new to role’ leader into a commercial or sales role or someone who has held the role for several years, the Leadership SUCCESS Code™ Accelerator 100 programme is an intense but rewarding experience providing delegates with a chance to explore and immerse themselves into the framework and methods, with the creator of the framework directly.
The programme is unique in that it makes no excuses for spending more time on implementation and execution than classroom theory.
Delegates spend two full days of in-person learning and discussion which culminates in a highly personalised 'change and implementation' plan specific to each delegates situation. Days 3, 4 and 5 some 30, 60 and 100 days after the classroom sessions, primarily focus upon the effective implementation, overcoming barriers and clearly evidencing the change and the results expected.
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Due to the demands and intensity of facilitating the programmes, only two per month are scheduled and demand is high. Please reach out below for more information to discuss further.
Does it 'really' make a difference...?
Effective leadership at any level is THE most critical enabler to every target, objective and metric you are hitting or missing. Everything correlates with the effectiveness of the leader.
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New Revenues: Working with a group of Regional Managers and BDMs, implementing the frameworks helped drive an increase in new business ARR from £5.2m pa to £8.1m in two trading years helping to support a significant sale multiple of the business to an international acquirer (B2B, Financial Services)
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Sales Productivity: Working with a senior sales leadership team of 8. Applying the frameworks and the individual 'change' plans created with each leader, Increased the average performance to sales quota per BDM from 64% of annual quota to 91% average in 11 months and to 95% in 18 months (B2B, UK Insurance)
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Account Management: Adopting the frameworks and embedding several new leaders to implement, saw a significant reduction in recurring revenue erosion and ARR churn, reducing a run rate of £3.2m in churn to £1.6m in year 1 and forecasted to reduce to £0.95m in the next year (Public Sector, SaaS and Consulting)
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Organisational Change: Working with a leadership cohort of 30+, consistency in adopting the methods and frameworks helped underpin the successful integration of 3 separate entities into ‘one’ in less than one year - achieving national recognition and consecutive years of revenue growth (B2C, Consumer Lending)
Keynote Speaking
and Seminars
Recently labelled one of the UK’s most inspiring speakers on the ‘science of success’, experience the energy and insight of Steve McNicholas through his inspiring, captivating and relevant keynotes and seminars.
From uncovering the habits of top achievers, why ‘brown envelopes’ matter and the critical components of effective leadership into 2026 and beyond, Steve’s talks offer practical tips, insights and inspiration for any audience - especially when the need to deliver 'targets and stuff' is of real interest to those listening!
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See the Speaking page for much more detail!
Steve McNicholas Books
The Recipe For Success
Unlock The Success Code
Some of the clients we have worked with...
